诚俊实业
诚俊实业
诚俊花边

十余年创业路,十余年成长路,十余年创新路。
浙江诚俊花边/诚泰印染公司在自主创业、不断借鉴的基础上,不懈追求“客户至上、诚信为本”的企业理念和“与时俱进、开拓创新”的企业精神。以诚信、认真、谦虚的态度、高品质的产品和企业团队精神,以观念创新为先导、以战略创新为基础、以组织创新为保障、以技术创新为手段、以市场创新为目标。在此战略的指导下,企业急需建设良好的企业文化,打造一流的管理、一流的服务、一流的知名品牌,更好的满足于社会的需要,通过对企业的深入调研,提炼出企业独特的文化内涵,形成了系列的成果。
企业文化规划设计
经营目标、企业使命、企业精神、经营宗旨、团队建设、领导作风、民主气氛、制度文化、物质文化、组织结构。
企业形象策化
理念识别设计:建立与众不同、易于传播、易于接受的企业价值。
视觉识别设计:建立个性鲜明、响应潮流、整体统一的视觉识别体系。
行为识别系统:通过建议企业行为规范与员工行为规范,体现企业面貌。
企业品牌整体规化
品牌研究:有目的对本品牌的市场现状、竞争对手现状、消费者评价等作深入细致的研究。
品牌创造:对代表产品品牌或代表服务的品牌符号进行名称、读者、含义、造型的设计。
品牌表现:对已形成的品牌符号应用于各经营中,使品牌与经营、品牌与产品融为一体,与客户长期合作,及时提出建设性的意见,共同维护、巩固、壮大企业品牌。

 

More than ten years of entrepreneurship, growth, innovation road.
Zhejiang Chengjun lace/Chengtai printing and dyeing Co., LTD., on the basis of starting its own business and constantly learning from others, persistently pursues the enterprise philosophy of "customer first, integrity-oriented" and the enterprise spirit of "keeping pace with The Times, exploring and innovating".In good faith, earnest, modest attitude, high quality products and enterprise team spirit, concept innovation as the guide, on the basis of strategic innovation, organizational innovation as the guarantee, technology innovation as the means, to market innovation as the goal.Under the guidance of this strategy, the enterprise is in urgent need of building a good corporate culture, creating first-class management, first-class service, first-class famous brand, better meet the needs of the society, through the in-depth investigation of the enterprise, extract the unique cultural connotation of the enterprise, formed a series of results.
Enterprise culture planning and design
Business objectives, corporate mission, corporate spirit, business purpose, team building, leadership style, democratic atmosphere, institutional culture, material culture, organizational structure.
Corporate image policy
Concept identification design: establish distinctive, easy to spread, easy to accept the enterprise value.
Visual identification design: the establishment of a distinctive personality, response to the trend, the overall unified visual identification system.
Behavior identification system: Through the suggestion enterprise behavior standard and the employee behavior standard, manifests the enterprise appearance.
Enterprise brand overall planning
Brand research: have the purpose to make in-depth and detailed research on the market status of the brand, the current situation of competitors, consumer evaluation, etc.
Brand creation: design the name, reader, meaning and shape of the brand symbol representing the product brand or service.
Brand performance: apply the formed brand symbol in each operation, integrate brand and operation, brand and products, cooperate with customers for a long time, put forward constructive Suggestions in time, and jointly maintain, consolidate and strengthen the enterprise brand.

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