More than ten years of entrepreneurship, growth, innovation road.
Zhejiang Chengjun lace/Chengtai printing and dyeing Co., LTD., on the basis of starting its own business and constantly learning from others, persistently pursues the enterprise philosophy of "customer first, integrity-oriented" and the enterprise spirit of "keeping pace with The Times, exploring and innovating".In good faith, earnest, modest attitude, high quality products and enterprise team spirit, concept innovation as the guide, on the basis of strategic innovation, organizational innovation as the guarantee, technology innovation as the means, to market innovation as the goal.Under the guidance of this strategy, the enterprise is in urgent need of building a good corporate culture, creating first-class management, first-class service, first-class famous brand, better meet the needs of the society, through the in-depth investigation of the enterprise, extract the unique cultural connotation of the enterprise, formed a series of results.
Enterprise culture planning and design
Business objectives, corporate mission, corporate spirit, business purpose, team building, leadership style, democratic atmosphere, institutional culture, material culture, organizational structure.
Corporate image policy
Concept identification design: establish distinctive, easy to spread, easy to accept the enterprise value.
Visual identification design: the establishment of a distinctive personality, response to the trend, the overall unified visual identification system.
Behavior identification system: Through the suggestion enterprise behavior standard and the employee behavior standard, manifests the enterprise appearance.
Enterprise brand overall planning
Brand research: have the purpose to make in-depth and detailed research on the market status of the brand, the current situation of competitors, consumer evaluation, etc.
Brand creation: design the name, reader, meaning and shape of the brand symbol representing the product brand or service.
Brand performance: apply the formed brand symbol in each operation, integrate brand and operation, brand and products, cooperate with customers for a long time, put forward constructive Suggestions in time, and jointly maintain, consolidate and strengthen the enterprise brand.